A few sets of useful people came and talked to us, 2 guys from the guild of Illustrators talked to us about licensing and promoting yourself.
Valerie Perezvon set us up with a little interview with 2 creative agents from Let's Be Brief and we showed them our magazine and our website, and they were like "yeah it's cool you're doing this, but the market's so cut throat, you need to really up your presentation" and explained that their philosophy was doing art and design but cleverly, which I like.
Earlier in the term 2 representatives from GF smith had come in and talked to us about paper, and we also heard a lot about different papers for different printing mediums.
Dan Duran had told us that a risograph printer would be turning up soon and we could use that, we learnt about it and how we'd need to set our files up and waited for it to arrive, but it didn't, and then the week before the end of term we found out that it wouldn't be in until after the Easter holiday, and we need to put a magazine out each term. Because we'd looked into it so heavily we decided to get it risographed anyway, even if we had to get it printed outside. With that in mind me and Dan went off to dittopress, choosing brown for the ink colour and an offwhite paper to print on.
After that we went home and got everything prepared. Sajan was in charge of the cover and the sleeve, we decided a topical joke would be cool, and the new pope had just been elected, so we did a joke about Maradonna's hand of God and the pope being argentinian. Anastasia helped me create the magazine, as I had learnt indesign (making all of our stuff line up so much better) but still not photoshop, and it's good to have a second opinion when deciding what artwork to include. In addition Anastasia took over the branding, drawing out the logos we would use in different areas.
Because we'd heard so much about promoting yourself we decided to include a postcard of peoples names in the magazine, something that would look cool that people could stick up on the wall. Dan was in charge of this. With the indesign document all done we sent it over to Dittopress in the morning and they sent us a quote back. With that sorted Dan and Sajan went to GF Smith's to source paper, choosing a chocolatey Gmund bier to use for sleeves and postcards.
Over the weekend we sorted it all out financially, using our saved funds plus Dan's negotiating with the Student Union we were able to sort it all out.
On monday we prepared the screens to screen print, in addition Anastasia had sorted out a revised flier and logo. We'd said to her before that her work was too designed and not illustratey enough to show us how we wanted to be perceived and what she came back with was fantastic. A really cool ink splodge bird which was simultaneously messy but delicate, which seemed to describe us better than just text.
Because the text on the postcards was so fine we had to really give the screens a good clean, the first time they were just too dirty and the prints came out bad.
But it all came out great in the end!
To keep things affordable we bound the magazine ourselves, which halved the cost and was a really good learning experience. We saddle stitched them, it was a good step to learning to do the whole process ourselves. Here's a video that the Infinity Collective (a group of 2nd year Graphic Design students) made about us:
In that video you can see how we worked making the books and then chatting about why it is we wanted to do Backwards Burd in the first place.